10 Dominant Web Design Trends to Grow your Business in 2019

New year is a good time to stay updated with all the trends that matter to your business and web design trends are no exception. So, I’m right here to encapsulate the top 10 web design trends that your website must adopt to stay in the game. Colour choices, text usage, voice and VR interfaces and UX were important in 2018 and will continue to be important in 2019.

So let’s get going without further ado.

1. Mobile first web design

Your users are using mobiles all the time. Customer experience on mobile devices is something that is supremely important for your business. If you think your desktop website will work equally well on mobile devices, you are mistaken. Get an exclusively website designed for mobile and other devices. The mantra is to get responsive.

2. Focus on voice search

In one of our recent blogs ‘How can you optimize your content for voice search?’, we shared some content optimization tips for voice search. I reiterate. Voice search is becoming important than ever. To prepare for improved voice search results, you need to focus on long tail keywords and natural spoken language (conversational language), you need to include appropriate metadata schema, optimize local listings and give a lot of importance to semantics.

3. Speed up

You’ve probably heard this before but the website speed is more important than ever. People are becoming impatient. They can’t wait for a long time for your website to load (it’s a sure shot formula for higher bounce rate). Videos and images are still important for your website but you can optimize them and they may not necessarily be an impediment to your website speed.

As per one research conducted by Google on page load time and its effect on the bounce rate Every 1-3 seconds increase in load time increases the bounce rate probability by 32%

Every 1-5 seconds increase in load time increases the bounce rate probability by 90%

Every 1-6 seconds increase in load time increases the bounce rate probability by 106%

And, every 1-10 seconds increase cause probability to shoot up by 123%

Thus, it is vital to keep speed in check all the time.

In fact, following quote from Google webmasters blog confirms that page speed is a significant factor for evaluating rankings on SERP. Quote from webmasters.googleblog.com “People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.”

4. Chatbots

Chatbots are getting smarter as they are backed by Artificial Intelligence and Machine Learning. They can serve several critical touch points. Chatbots can not only manage customer queries but also collect data for sales team. Add chatbots for enhanced customer experience on your website.

5. Fluid design

The use of fluid design elements is on the rise. It may not necessarily be square, rectangle and circle or straight and almost clinical lines. The use of organic and fluid design elements makes the design more approachable and something that resonates the human mind. Bright colours, clean-edged designs and white space is the way to go in 2019.

6. Single page designs

Clutter free and simplicity are the buzz words for 2019. Single page designs relate to pages with no extra links like services or blog. Single page website has a simple and hierarchy that is siloed. It comes with minimal HTML and Javascript to offer great customer experience. If you keep updating the single page designs regularly, it can be good for SEO.

7. Overlapping design elements

Overlapping design elements brings heightened visual interest of the users. This is because it is a break from the design trend that we have seen over the years and something that we’re bored of – elements on a web page having their own space, not touching each other. Overlapping design elements enhances aesthetic of the website.

8. Experimental navigation

Web designers are using new ways to experiment with the navigation. In 2019, designers will push the boundaries and make navigation as the main part of the website making it large and almost the focal point.

9. More white space

For decades, designers have been using white space as a design principle. Adding extra white space in areas (where you probably think it’s not necessarily needed) will become a critical aspect to be noticed by your visitors.

10. Experimenting with typography

Coding has transformed more sophisticated and experimental, therefore, experimenting with typography has become easier and somewhat easy. It implies subtracting or cutting letters and words partly (relying on negative space to fill in for the missing parts). It can also imply animating typography and tying on a diagonal line or shape.

If you wish to get a contemporary website designed in 2019 and are seeking help, we can put together the team of the best web designers to help you have the most amazing website ready in no time. Speak to us today.

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