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Small business owners often overlook the importance of marketing their products or services right, this hinders their growth and affects their potential customer base.
If you are a marketing agency looking to offer your online marketing services to small business owners but are looking for the most efficient way to do so, you are at the right place.
You must be aware that optimizing your website to reach more and more prospects through top spots on Google search results has become necessary (and competitive at the same time), with more and more businesses competing for the SERP real-estate.
There are numerous factors that come into play when you try to rank in top spots on search engines like Google, and most small businesses do not have the resources to cover all the facets of online marketing like – website maintenance, citations, quality content creation, media, handling business profiles and keeping them up to date. And that is when marketing agencies like yours come into play.
In this post, we intend to discuss keyword selection part of a successful marketing campaign and help you by providing curated ideas for “small business” related keywords you can use for your own marketing agency website.
How to Select the best keywords for your small business marketing company?
Keyword selection for a small business marketing company with limited search presence would differ from an organization that has a huge online presence. We would like to avoid wasting time and energy on a keyword that has the limited potential of getting us prospects.
Start with Long Tail (more specific) Keywords
We recommend small business marketing agencies start by focusing on longer tail, lower volume/competition keywords and target high volume keywords as their authority in the niche grows.
High volume keywords are usually very competitive and would take a lot of time and resources to rank for.
Focus on a Keyword’s Intent
If you understand a keyword’s intent, you are almost certain to succeed when you market using those keywords.
By understanding what the small business owner intends to do/find when they search for a keyword/phrase, you can choose to tailor your content to their specific needs, providing them with the most accurate information (or service in your case), and bring in more interested audience to your website. This type of traffic is more likely to convert. Based on this knowledge, select the keywords that you think would best serve your company’s interest.
Without waiting any longer, let us dive right into the top 50 small business marketing keywords in the United States:
| Keywords | Search Volume (US) | Competition (US) | Competition (Google Search Results) |
| small business marketing | 5400 | Low | 1740000000 |
| marketing strategies for small businesses | 1600 | Low | 161000000 |
| small business advertising | 1600 | Medium | 1740000000 |
| small business marketing companies | 1300 | Medium | 1060000000 |
| marketing plans for small businesses | 1000 | Low | 151000000 |
| social media marketing for small business | 880 | Low | 774000000 |
| digital marketing for small business | 720 | Low | 821000000 |
| email marketing for small businesses | 720 | Low | 931000000 |
| small business marketing agency | 720 | Low | 373000000 |
| digital marketing agency for small businesses | 590 | Low | 436000000 |
| marketing firms for small business | 480 | Low | 183000000 |
| online marketing for small business | 480 | Low | 1330000000 |
| small business marketing consultant | 480 | Low | 171000000 |
| small business marketing services | 480 | Low | 1150000000 |
| smb marketing | 480 | Low | 14300000 |
| content marketing for small businesses | 390 | Low | 408000000 |
| digital marketing services for small business | 260 | Medium | 589000000 |
| small business internet marketing | 260 | Low | 611000000 |
| small business video marketing | 210 | Low | 738000000 |
| local small business marketing | 170 | Low | 671000000 |
| small business advertising agency | 170 | Low | 341000000 |
| online marketing services for small businesses | 140 | Low | 1890000000 |
| small business marketing solutions | 140 | Medium | 570000000 |
| small business seo agency | 140 | Low | 38400000 |
| seo marketing for small business | 110 | Low | 55400000 |
| digital marketing company for small business | 90 | Low | 553000000 |
| online marketing companies for small business | 90 | Low | 1240000000 |
| small business internet marketing services | 90 | Low | 1320000000 |
| digital agency for small businesses | 70 | Low | 710000000 |
| email marketing services for small business | 70 | Low | 773000000 |
| internet marketing services for small businesses | 70 | Low | 723000000 |
| small business search engine marketing | 70 | Low | 127000000 |
| smb advertising | 70 | Medium | 10600000 |
| affordable small business marketing | 50 | Medium | 114000000 |
| marketing campaign for small business | 50 | Medium | 168000000 |
| small business mobile marketing | 50 | Low | 700000000 |
| digital marketing companies for small business | 40 | Low | 1270000000 |
| digital marketing consultant for small business | 40 | Low | 112000000 |
| digital marketing for small business owners | 40 | Low | 395000000 |
| digital marketing solutions for small businesses | 40 | Low | 564000000 |
| small business digital marketing consultant | 40 | Low | 567000000 |
| smb digital marketing | 40 | Medium | 6760000 |
| marketing for small business owners | 30 | Medium | 530000000 |
| marketing for small companies | 30 | Medium | 1140000000 |
| programmatic advertising for small business | 30 | Low | 29900000 |
| small business digital marketing services | 30 | Low | 690000000 |
| small business online marketing consultant | 30 | Low | 1280000000 |
| guerilla marketing for small business | 20 | Medium | 19100000 |
| internet marketing for small business owners | 20 | Low | 411000000 |
| content marketing agency for small business | 10 | Low | 439000000 |
Don’t forget to bookmark this list of small business marketing keywords if you intend to use it later.
You may also subscribe to our blog to receive the latest actionable updates from the marketing industry. Feel free to contact us by filling out the contact form here for custom-free keyword research for your small business.
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