SEO stands for search engine optimization. It is a strategy that helps you rank your website or the content higher on search engines. If you are on top of the SERPs, people will find you there and are more likely to associate with you. As the competition increases, every brand would want to stay in the eyes of the customers, and for that, an effective SEO strategy helps. However, as every brand starts doing SEO, you would have to do something to stand out and outdo everyone else’s efforts.

Hiring a proficient SEO company is vital if you also wish to plan a strategy to ensure your website stays in the top search results. These companies have experts with hands-on experience in the domain. They work dedicatedly to find the right keywords, plan content, and create backlinks to get desired results. Moreover, there are various tools that these experts use to achieve a top rank and retain it for years together.

How SEO is helpful in Brand Promotion

Before anything else, you must know how SEO practices can benefit your business. It will help you make the right decisions in this direction and achieve your targets smoothly.

SERP Ranking

SEO improves the SERP ranking of your website significantly, ensuring that your potential customers find you immediately. In addition, you will be visible in the top three results, so your customers do not have to struggle to locate you.

Credibility Improvement

When the websites rank higher in the search results, the consumers get an assurance of their credibility. They know they can put their trust in the brand as it is conveniently accessible through the website or other online platforms.

Increased Sales

When your customers can easily find you, your chances of sales automatically increase. In addition, there are higher chances of a customer readily picking the service provider in the top search results. Thus, with effective SEO, your sales graph will grow exponentially.

The list of advantages offered by SEO is endless, provided you choose the best SEO consultant for your assistance. He would help you plan a successful strategy after carefully monitoring the current situation and keeping your goals in mind. Moreover, they have a team who makes consistent efforts to ensure you retain that position.

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SEO tools and their Uses

It is not a cakewalk to beat your competition and stay on top of the SERPs. Moreover, things become even more challenging when every business tries hard to get there. You need to find the appropriate keywords and use them rightfully to turn your SEO into success. Moreover, you would also have to keep an eye on what your competitors are doing to plan your actions accordingly.

That is where the SEO tools come to your rescue. These tools have features that help the experts plan and execute the strategies well. You can use them to find the keywords relevant to your business and highly searched by your potential customers. Moreover, it helps in effective SEO implementation through various features and tremendously improves the results. The top two SEO tools that most experts in this domain swear by are: Ahrefs and Semrush. Let us dig deeper and know about these tools to decide which out of these would be apt for use.

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Ahrefs Overview

It is a popular SEO software suite that provides features for link building, keyword search, rank tracking, and much more. Basically, it has got everything a marketing professional needs to rank any website on top of the search results. They can do everything with these tools, from verifying the current rank and situation of the website to planning strategies to take it to the top of the search results. Most marketing professionals use Ahrefs for:

• Check the ranking of their website before and during the SEO implementation
• Domain comparisons help you determine what your competitor is doing to rank higher than you.
• Finding the appropriate keywords relevant to your business so you can use them in your content to rank higher on the search results.
• Create reports about the performance of your SEO strategy and if you need to make any changes in your plan.
• Checking the overall website health from an SEO perspective and performing an audit to confirm the execution is going well.

There are multiple other features that Ahrefs offers, making it an efficient SEO software suite that you can use.

Semrush Overview

It is another option for an efficient SEO tool with the largest keyword database. The total number of keywords this magical tool can offer is over 20 billion, which no other tool can offer to date. In addition, multiple other unique features make it better than every other SEO tool and a popular choice amongst marketing professionals. The features that Semrush offers are as listed below:

• It is apt for searching the most-fitting keywords, and its largest keyword database makes it one of the best tool. Moreover, this tool keeps updating its database, making it ideal for marketing professionals.
• It is also the most appropriate tracking tool that lets you audit the performance and decide if there is a need to make any changes.
• The tool helps you organize all your data in the most segregated form in one place. Thus, anyone wanting to access these reports only has to give one command to view the entire database.
• Semrush also has optimization and marketing tools that help you create and optimize your content to improve your ranking and retain the desired position.
• Another feature that makes it unique is that it lets you track your backlinks. So, for example, you can check for a toxic backlink that affects your overall ranking or confirm that every backlink is effective.

There are multiple features that this tool offers, making it one of the popular choices amongst SEO experts.

Knowing these tools in detail might confuse you about which of them you should use. So let us compare the two to understand if Semrush is the best SEO tool or if you should go with Ahrefs.

Which is better: Ahrefs v/s Semrush

User Interface

Both these tools have pretty similar dashboards as most of their features are the same. You would not find it challenging to learn and get used to either of them as everything is very sorted. However, Semrush has some added features you may find a bit more cluttered than Ahrefs. On the other hand, you can find all the tools right in front, so both are on the same scale interface-wise.

Keyword Research

It is the backbone of your SEO strategy! If you can find the right keywords, it will be simpler to arrange the content accordingly and reach the desired position. Ahrefs and Semrush, like any other tool, offer the keyword research option. However, Semrush has a huge keyword database with more than 20 billion keywords which Ahrefs lacks. Thus, when it comes to keyword research, Semrush has an edge, and Ahrefs lags a bit due to a limited database.

Tracing Feature

It is obvious you would want to and have to trace the rank of your website to find out if your strategies are working well. The tracing feature will help you check your website position on the SERPs and gives you an idea about the traffic and visibility of your website. Ahrefs offer an easy-to-understand ranking detail where you can conveniently find your website rank, visibility, and traffic. On the other hand, Semrush offers a tool called position tracing that provides daily updates of mobile and desktop ranking. It will also help you identify the pages that are doing better than the others and give an idea of where you need to do some more work. So, when it comes to position tracking, Semrush again holds an edge.

Analysis and Audit

When you compete on common grounds, keeping an eye on your competitor’s activities is crucial—talking about SEO, knowing the keywords they have targeted, and the web pages where they have put their backlinks. Both these SEO tools offer this feature, but the difference is in the amount of information they provide. Ahrefs provides information about backlinks, the domain rating of your competitor, the total number of backlinks they have created, and a fair comparison of where you stand in the competition. Semrush, on the other hand, provides much elaborate information and in-depth data analysis. There is added information about traffic and ranking along with all the details you find in Ahrefs. Thus, Semrush wins the race again and proves better than Ahrefs.

Pricing

Both these tools are available on a 14-day free trial, after which you need to upgrade to a paid plan. The monthly price of Ahrefs is a little less than Semrush, but if you opt for a yearly plan, the latter will prove more cost-effective. Moreover, as Semrush has more features compared to Ahrefs, it is better to invest in this tool to get the best results at a better price.

Based on all these factors, you can conveniently compare Ahrefs and Semrush and decide which one you want to use for your business. The right way is to educate yourself about both and discuss the aptness with the SEO company you plan on hiring.

Conclusion

It is fair to say that tools and software suites make it convenient for experts to achieve their SEO targets. However, the choice of the tool needs to be wise and calculated as it will directly impact your website ranking and your business. Only an expert can decide which tool would be appropriate for a particular business domain based on the keyword competitiveness and the targets. Thus, you can start by looking for the best SEO consultants in your area, discuss your desired results with him and let them handle the rest as you sit back and relax.

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