Plumbing is a crucial aspect of every home and business, and therefore, the need for reliable and experienced plumbing services cannot be overstated. Plumbing companies provide a wide range of services, including repairing and installing water heaters, fixing leaks, unclogging drains, and fixing faulty plumbing fixtures.

The plumbing industry continues to grow and customers are expecting more personalized services. With so many plumbing services available, you need to stand out from the competition and make it easy for customers to find and contact you. To achieve this, first you have to establish your online presence and optimize your website for search engines. This will help you increase your site visibility, attract more traffic, and ultimately convert leads into paying customers.

Here are some essential SEO tips for plumbing companies:

1. Research and Use Relevant Keywords: Keyword research is an essential aspect of SEO. Identify and use relevant keywords that your potential customers are likely to search for when looking for plumbing services in your area. Include these keywords in your website content, meta descriptions, and titles.

2. Optimize Your Website Content: Ensure that your website content is well written, informative, and relevant to your target audience. Your website should provide information about your services, your service areas, and the pricing. Be sure to update your content regularly to keep your website fresh and relevant.

3. Use Local SEO: Plumbing services are usually location-based. Therefore, you need to optimize your website for local searches. Include your business name, address, and phone number on your website and Google Business page. This will make it easy for potential customers in your area to find and contact you.

4. Build Backlinks: Backlinks are a vital component of SEO. They help to increase your website’s authority and improve your search engine ranking. Reach out to local directories, industry publications, and other relevant websites to request backlinks to your website.

5. Use social media: social media can help you reach a wider audience and increase your brand awareness. Share informative and engaging content on your social media channels and encourage your followers to share and engage with your content.

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Let’s Start with Keywords

Keyword research is a critical aspect of digital marketing for plumbing services. By identifying the keywords that potential customers are using to search for plumbing services in a specific location, marketers can optimize your website to increase visibility and attract relevant traffic to the website. In the case of plumbing services, some commonly searched keywords might include “emergency plumbing services,” “plumbing repairs,” and “water heater installation.” It’s important to conduct thorough research to identify these keywords and understand the search intent behind them. By doing so, plumbing service providers can tailor their content to match the needs and preferences of their target audience, ultimately leading to improved search engine rankings and increased customer engagement.

In this blog, we have compiled a list of top 50 most popular keywords for plumbing services in USA that you can utilize to kickstart a marketing campaign for your business:

Keywords	Search Volume (US)	Competition	Competition (Google Search Results)
plumbing company	27100	Medium	520000000
plumbing contractors	8100	Low	44900000
plumbing inspection	1900	Medium	50300000
plumbing repair	12100	Low	107000000
plumbing services	33100	Medium	252000000
plumbing solutions	1600	Medium	99500000
24 hour plumbing services	1300	Medium	55100000
affordable plumbers	6600	Medium	12100000
commercial plumbing	9900	Medium	241000000
emergency plumbing services	3600	Low	49900000
industrial plumbing	880	Medium	114000000
licensed plumber	5400	Medium	10600000
local plumbing companies	1000	Medium	52700000
residential plumber	2900	Low	18200000
bathroom plumbing	3600	Medium	190000000
bathroom remodeling	201000	High	35100000
bathtub faucet replacement	6600	High	8190000
boiler repair	8100	Low	35000000
dishwasher plumbing	1600	High	31900000
drain cleaning company	2400	Low	59100000
drain cleaning services	3600	Medium	70700000
garbage disposal repair	3600	Medium	17500000
gas leak repair	880	High	51500000
gas plumber	1900	Medium	24800000
grease trap cleaning	8100	Medium	18600000
grease trap installation	1300	High	23400000
hot water heater repair	9900	Medium	183000000
indoor plumbing	720	Low	93400000
jet plumbing	1600	Medium	32700000
kitchen sink plumbing	4400	High	102000000
leak detection services	3600	Medium	43200000
pex plumbing	9900	High	10200000
precision plumbing	6600	Low	22900000
pvc pipe repair	1000	High	29600000
repipe specialists	3600	Medium	90000
roto rooter plumbing	3600	Medium	1900000
septic tank repair	1900	Medium	17800000
sewer cleaning	6600	Medium	36000000
sewer repair	6600	Low	34900000
shower repair	1600	High	154000000
shower replacement	5400	High	823000000
slab leak repair	1000	Low	8610000
sump pump installation	9900	High	25800000
sump pump repair	1600	Medium	19400000
toilet plumbing	5400	High	128000000
trenchless sewer repair	1900	Low	944000
water heater installation	22200	Medium	105000000
water heater repair	49500	Medium	188000000
water leak detection company	1300	High	21700000
water line repair	1000	Medium	553000000

You may need to customize the keywords in this list to better suit your target audience. Plumbing keywords in this list can be classified as:

1. Generic Keywords: Generic keyword is a broad and general term used to describe a product and service. Generic keywords are often short and simple, and they don’t typically include specific brand or product names. For example – “plumbing services”

2. Location-based keywords: Location-based keywords are phrases or terms that include a specific geographic location or region. These keywords are used to target users who are searching for products or services within a specific area, such as a city, state, or neighborhood. Some examples are- “plumbing services in Dallas” or “plumbers in Plano.”

Based on the intent of the user, queries can be modified as:

1. Transactional – Transactional keywords are phrases that indicate a user’s intent to take action, such as purchasing a product or service. Search engine users who have already made a decision to engage in a specific transaction often use these keywords, and they are looking for the best place to do so. For example – “Hire a plumber” or “Fix my clogged drain”.

2. Informational – These are the queries that indicate a user’s intent to find information on a specific topic or solve a problem. For example – “How to fix a leaky faucet” or “Best ways to unclog a toilet”.

3. Navigational – These phrases or terms indicate a user’s intent to find a specific website or web page. For example – “Digital Success website” or “ISHIR website”.

To get more people to visit different pages on your website, you can use different types of queries depending on what the person is searching. If someone is looking for information related to your product or services, they might find your website helpful. If they want to buy your service, it’s better to use words that encourage them to take action, like “hire” or “get in touch”.

Remember these considerations and you will be able to make your final list of keywords in no time.

Next Step:

Optimizing your website for search engines is essential for plumbing companies looking to attract more customers and grow their business. Once you’ve sorted your keyword list, it’s time to generate high-quality content that will draw in your desired audience and begin optimizing your website for search engines. However, if you are not sure how, you can always turn to a trusted SEO agency.

If you have found this list helpful, consider saving it for future reference, subscribe to our blog section for upcoming articles on digital marketing, and search related topics.

Tags:- keyword researchPlumbing industrySEOSEO agency