Free SEO Keyword Research – 50 Most Popular Web-Design Keywords in the USA

You may have the most smartly designed website, but without effective marketing, it would struggle to reach out to its target audience.

Need for effective marketing along with Web Design Skills

You own a web-design business, are highly skilled at it but do not have much success getting clients?

Maybe your organization of web designers & developers is best at what they do, but your potential customers have no way of knowing this. Your circle of prospects is limited to a handful clients you have had in the past and leads from networking efforts.

It’s time to focus your attention on spreading the word where all the customers are – search engines.

Start With Keywords

As experienced marketers, the first thing we would go after is – knowing what your target audience is looking for, more specifically, the keywords people are using to look for web development services in your target location.

Whether you choose to optimize your website for search engines – for long term success or go with paid campaigns/advertisements for quick results, the first thing you need to figure out is a list of keywords to target.

Usually, determining a list of target keywords starts with creating a buyer persona, through research and access to various marketing tools. But don’t worry, we have already taken care of all that for you in this post.

We have come up with a list of top 50 most popular keywords for web design services in USA that you can utilize to kickstart a marketing campaign for your business:

Keywords	Search Volume (US)	Competition (US)	Competition (Google Search Results)
graphic design	165000	Low	4370000000
logo design	135000	High	4390000000
website design	74000	Medium	4420000000
web designer	60500	Medium	2480000000
create a website	33100	High	4890000000
business logo design	8100	High	4060000000
custom logo design	8100	High	5320000000
web design company	8100	Low	732000000
design agency	5400	Low	749000000
web design agency	4400	Low	1610000000
web design services	4400	Low	2590000000
responsive web design	3600	Low	2400000000
web page design	3600	Medium	4240000000
graphic design companies	2900	Low	1060000000
website design services	2900	Low	1830000000
ecommerce website design	2400	Low	1760000000
graphic design services	2400	Medium	4040000000
website maintenance	1900	Low	5620000000
small business website design	1600	Low	7910000000
web application development	1600	Low	4280000000
website redesign	1600	Low	143000000
graphic design agency	1300	Low	3380000000
web agency	1300	Low	4720000000
web design and development	1300	Low	4760000000
wordpress website design	1000	Medium	322000000
business website design	880	Medium	6080000000
professional website designer	880	Medium	718000000
website layout design	880	Low	9690000000
web design firm	720	Low	3710000000
web solutions	720	Low	5930000000
website banner design	480	High	5550000000
mobile web design	390	Low	9770000000
web design services for small business	390	Low	6050000000
corporate website design	320	Low	7430000000
professional graphic designer	320	Low	292000000
web design consultancy	320	Low	1220000000
website design packages	320	Medium	2920000000
website designers for small business	320	High	178000000
wordpress web design company	320	Low	1100000000
custom web design services	260	Low	4650000000
web application design	210	Low	9160000000
ecommerce website development company	170	Low	611000000
ui ux design web	170	Low	93400000
landing page design services	140	Low	199000000
web design for service industry	140	Medium	6800000000
web design for startups	110	Medium	142000000
design web application	110	Medium	11000000000
business card design services	70	High	6910000000
web design solutions	70	Low	8520000000
web banner design services	10	Low	3540000000

Customize Keywords for Your Business

Different customers have varying needs, and this list would not necessarily cover all your prospects, but it would surely give you a head-start in the right direction. You may need to customize the keywords in this list to better suit your target audience. In our practice, we have found classifying the initial list of keywords into buckets very helpful.

Web design keywords in this list can be classified as:

1. Generic Keywords: for example – “web-design services”

2. Technology or language-specific keywords: some examples are – “HTML developer” or “PHP developer”

3. Location-based long-tail keywords: some examples are- “web design services in Dallas” or “web-designer in Houston”

Generic keywords are often called root keywords and they can be modified to better align with your business/audience.

Based on the intent of the user, queries can be modified to be:

1. Transactional – Queries where a user wants to get to a website that is interactive in nature, for – downloading something, buying something, signing up for a program/service, etc. For example – “web designer for hire” or “where to hire freelance web designers”

2. Informational – Queries with which a user intends to acquire specific information about something.

For example – “how to design a website” or “how to build a web page”

3. Navigational – These are the queries where a user is looking for a particular website. For example – “Paypal website”, “Digital success website” or “Eno8 website”.

You can target the specific types of queries for different pages on your site. Blogs would likely appear for informational searches and landing/service pages would be best targeted with transactional keywords.

Keep in mind these considerations and your final list of keywords would be ready in no time.

Next Steps:

With the keyword list sorted, you should look to create quality content that attracts your target audience and start optimizing your website for search engines. However, if you are not sure how, you can always turn to an accomplished SEO agency.

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