1. What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top of the same core code as Universal Analytics (UA), so they have many similarities. However, there are also some key differences between them.

2. What do you need to know about Google Analytics 4?

GA4 is a new version of Google Analytics that unifies reporting across mobile apps and websites using the same data model. It’s designed to make it easier for you to get started with analytics and hope it will help you answer more of your questions about your business. You can also use GA4 alongside your existing Universal Analytics accounts till next year when it will finally be phased out which means you have no obligation to upgrade if you don’t want to.

Google Analytics 4 has a new look and feel, which is cleaner and more intuitive than previous versions of the product. It also provides an upgraded interface for managing multiple properties within one account, giving marketers greater visibility into their digital marketing efforts across all devices (including mobile).

Source: Google

The updated interface also allows users to easily create custom reports and visualizations using pre-built templates or by building custom ones from scratch.

3. How do I create a Google Analytics 4 property to measure my web or app data?

You can set up Google Analytics for free at https://analytics.google.com/.

If you are using a free version of Google Analytics, it allows for processing of up to 10 million hits per month, per account, but GA4 has no such limits.

If you’re already familiar with Universal Analytics (GA), then the transition to GA4 should be pretty seamless.

4. What changed in Google Analytics 4?

GA4 is built on top of Universal Analytics (UA) and provides enhancements.

Source: Google

With GA4, Google has introduced several new features that make it easier for businesses to track their customers’ behavior across multiple devices and browsers as well as provide a more comprehensive overview of their digital presence. Some of these features include:

• A unified data model: GA4 uses the same data model as UA, so there’s no longer any need for separate tracking code for mobile apps vs web pages; this allows us to provide a consistent experience across all platforms, making it easier for analysts to understand how users are interacting.
• Universal tracking: This feature allows you to track customers across multiple devices (desktop computers and smartphones) with the same ID number or cookie. With this feature, you can easily see how users are moving between desktop computers and mobile devices — allowing you to better understand device preferences, see what content they’re consuming on each device type (and where they’re dropping off) and more.
• Improved user experience: The new UI makes it easier for users to navigate and explore their data in real-time. It also includes modern features like collapsible panels, resizable charts and responsive design (for mobile).
• New data sources: GA4 supports more than 400 data sources including Facebook Ads Manager, Bing Ads & Bing Webmaster Tools, as well as many new ones such as Amazon Advertising Platform/Amazon Marketing Services/AWS Data Pipeline/and more.

5. How do I create an exploration report in GA4?

Once you log in to your Google Analytics 4 property, click Explore on the left sidebar. You can select either Free Form (or Blank) to start creating exploration reports like the one seen above.

In the “variables” column, you can choose a date range, and select dimensions/metrics/segments to apply in your report. In the ‘Tab settings” column, you can configure what the report will look like.  You can add dimensions in Rows or columns, which will be displayed as above.

6. What are the new features of Google Analytics 4?

GA4 has a number of new features compared with its predecessor, including:

• Real-time visitor insights: You can now see what visitors are doing on your site instantly without having to wait days
• Improved scalability, particularly for large websites with many pages and interactions with multiple properties.
• New out-of-the-box visualizations make it easier to understand your data and see trends over time.
• Customized reports allow you to see only what you want to see in your reports by excluding metrics, dimensions and segments that aren’t relevant to your business goals or interests.

Source: Google

The addition of Custom Dimensions and Metrics allows developers and marketers to collect data that isn’t available through other channels such as surveys or forms but still impacts conversion rates or user behavior on your site.

7. What makes Google Analytics 4 different from previous versions?

A new user interface (UI). The biggest change to GA4 is the improved user experience (UX). The UI has been redesigned using Material Design principles, which means it’s easier to use on mobile devices and tablets. It also looks much better on desktop computers!

The new interface is cleaner, simpler, and more interactive than before — it’s easier to navigate between segments and filters, for example. It also has more powerful visualizations that make it easier to spot key insights at a glance. There’s also a new integration with Google Search Console which lets you see search traffic alongside other data sources in one place.

A new reporting structure. GA4 uses different reports than past versions of Google Analytics — this helps you understand your data better so that you can make better decisions about your website or app.

The ability to create custom metrics, which allows you to track specific information about your business that isn’t currently available in GA4 by default. This makes it easier for marketers and SEO services to measure important metrics like conversion rate optimization (CRO) and customer acquisition cost (CAC).

8. Is GA4 better?

We think so! With GA4, Google focused on making it easier to use analytics data to inform decisions in your day-to-day marketing activities.

GA4 is a completely rewritten version of Google Analytics, which means that it’s much faster and more powerful than previous versions. It also has new features like:

• Improved data collection speed: GA4 collects data faster than its predecessor because it uses machine learning to determine which events are most important to you.
• Faster reports: Your reports will load faster because GA4 uses machine learning to pre-cache certain elements before they’re needed. This reduces the time it takes for data to be processed and displayed in your reports.
• More accurate results: GA4 has a more advanced algorithm that makes it easier to identify unique visitors across different devices and browsers, as well as more accurate traffic sources and campaign tracking information.
• Automated Rules and Custom Reporting: This allows you to easily create custom dashboards without having to rely on developers or IT teams to create custom reports for you.

More visualizations like funnel charts and user behavior flow maps allow marketers to quickly spot trends in their data without having to rely on developers or IT teams for help creating custom reports for them.

9. Does Google Analytics 4 Replace Universal Analytics?

Source: Google

Yes, GA4 was created by Google to replace the old Universal Analytics. However, it is still supported and will continue to be supported until July 2023 when it will finally be phased out. We recommend that you upgrade to GA4 as soon as possible so you can take advantage of the new features and improvements it offers over Universal Analytics.

10. Should I upgrade to Analytics 4?

Yes, if you already have an account with Universal Analytics and want to upgrade to Google Analytics 4 (GA4), then yes! In order to get the most out of GA4, you need to first upgrade from Universal Analytics (UA) or Enhanced Ecommerce (EE). This involves updating your tracking code, customizing some settings, and activating features like Enhanced Link Attribution, which helps you understand how people get to your site and what they do once they are there.

The only requirement is that your tracking code has been implemented correctly on all pages of your website/app (e.g., JavaScript tags).

If this isn’t the case, this means that any data collected before upgrading will not be available in GA4 reports. However, after the upgrade process is complete, everything should be working as normal again! We’re here to help! Contact our SEO company and we’ll walk you through the process so that you can start using the new features right away!

11. Does GA4 cost money?

Yes, it will cost you money if you want to use the full set of features that Google Analytics 4 has to offer. The basic version of Google Analytics will be free but with limited functionality. If you want to use the full set of features, you need to upgrade to Premium or Enterprise versions of Google Analytics.

12. Can I have both Universal Analytics and GA4?

Yes, it is possible to have both Universal Analytics and GA4 installed on your website at the same time, but you need to be careful because there are some differences in functionality between Universal Analytics and GA4, this can cause reporting discrepancies between these two versions. In most cases, it’s best to migrate all your accounts to GA4 as soon as possible because it provides better data collection than Universal Analytics. That way, you’ll be able to see better insights about how visitors interact with your website.

13. How do I know if my website is using Universal Analytics?

The easiest way to check this is by going to your Admin tab and looking at the tracking code on your site. Click ‘Tracking info’ under the Property column. Click ‘Tracking code’ and you will find the Tracking code which starts with “UA” for universal analytics.

14. How do I use GA4?

If you currently have a GA property set up within Google Analytics, simply update your tracking code in order to sync your site with the new version of the platform. If you’re not sure what you need to change or if you have any questions about upgrading your account, contact us for help!

15. What are the challenges or limitations of Google Analytics 4?

Google Analytics 4 (GA4) is a new platform, and as such, it has some challenges and limitations. Some of these include:

• Data migration: Migrating data from Universal Analytics to GA4 can be a challenge. The two platforms have different data collection models, so it can be difficult to get all of your data into GA4.
• Reporting: The SEO analytics and reporting capabilities in GA4 are still under development. Some of the reports that you were used to in Universal Analytics are not yet available in GA4.
• Customization: GA4 is less customizable than Universal Analytics. You have fewer options for creating custom reports and dashboards.
• Learning curve: GA4 has a different interface and data model than Universal Analytics. This can make it a challenge to learn how to use GA4 if you are already familiar with Universal Analytics.

Despite these challenges, GA4 is a powerful platform with a lot of potential. As it continues to develop, it is likely to overcome these limitations and become a valuable tool for marketers.

16. How do I access Google Analytics 4?

There are two ways to access Google Analytics 4:

• Create a new GA4 property: If you don’t already have a Google Analytics property, you can create a new GA4 property. To do this, go to the Google Analytics website and click Create Property. Then, select Google Analytics 4 and follow the instructions.
• Migrate an existing Universal Analytics property to GA4: If you already have a Universal Analytics property, you can migrate it to GA4. To do this, go to the Admin section of your Universal Analytics property and click GA4 Setup Assistant. Then, follow the instructions.

Once you have created or migrated a GA4 property, you can access it by going to the Google Analytics website and clicking Properties. Then, select the GA4 property that you want to access.

You can also access Google Analytics 4 through the Google Analytics mobile app. The app can access on both iOS and Android devices.

17. How do I use Google Analytics 4?

Google Analytics 4 (GA4) is a powerful platform that can help you track and analyze your website or app traffic. Below are the steps about how to use GA4:

1. Set up your property: When you first create a GA4 property, you will need to set up some basic settings, such as your website or app URL, your industry, and your business goals.

2. Track your events: GA4 uses events to track user activity on your website or app. You can create custom events to track specific actions that you want to measure, such as pageviews, downloads, or purchases.

3. Create reports: GA4 offers a variety of reports that you can use to analyze your data. You can create custom reports to focus on the data that is most important to your business.

4. Use the Explore section: GA4 Explorations (or the “Explore” section) is a compelling tool that enables users to explore their data and discern insights that may not be readily apparent in standard reports.

5. Connect to other Google products: GA4 can be connected to other Google products, such as Google Ads and Google Marketing Platform. This allows you to track your users across multiple channels and measure the impact of your marketing campaigns.

18. How do I create a custom report in Google Analytics 4?

If you need to create custom report in GA4, follow these steps.

• Choose Free Form in the Explore Tab
• Pick Date Range
• Add Segments (Optional)
• Add Dimensions
• Add Metrics
• Drag & Drop Segments
• Drag & Drop Rows and Columns
• Drag & Drop Values

19. How do I create a custom event in Google Analytics 4?

If you need to create custom event in GA4, follow these steps.

• Click Admin and select Events. We can see a list of all our current events.
• To create a new event, click Create event.
• You’ll then be taken to the Custom events screen. Click Create.
• You need to enter the name of the custom event. Make sure to choose something that you can easily remember later.
• Next, enter the matching conditions. You need to specify the conditions you want to track.
• Tick the checkbox if you want to copy parameters from the source event.
• Click “Create” to complete the process.

20. How do I create a custom dimension or metric in Google Analytics 4?

To create a custom dimension or metric in Google Analytics 4, you can follow these steps:

1. Access the Admin section of your GA4 property.

2. Click Custom definitions.

3. Click Custom dimensions or Custom metrics.

4. Click +Create custom dimension or +Create custom metric.

5. Enter a name for your custom dimension or metric.

6. Select the scope of your custom dimension or metric.

7. (Optional) Enter a description for your custom dimension or metric.

8. Click Create.

Once you have created your custom dimension or metric, you can view it in the Custom definitions section of your GA4 property.

21. How do I create a custom audience in Google Analytics 4?

To create a custom audience in Google Analytics 4, you can follow these steps:

1. Access the Admin section of your GA4 property.

2. Click Audiences.

3. Click new audience.

4. Select create a custom audience.

5. Enter a name for your custom audience.

6. Select the conditions that you want to use to define your custom audience.

7. (Optional) Set the membership duration for your custom audience.

8. Click Save.

22. How do I create a custom conversion in Google Analytics 4?

To create a custom conversion in Google Analytics 4, you can follow these steps:

1. Access the Admin section of your GA4 property.

2. Click Conversions.

3. Click new conversion Event.

4. Enter the event that you want to track as a conversion.

5. (Optional) Enter a value for your custom conversion.

6. Click Save.

Below are some additional details:

• Name: Give your custom conversion a descriptive name so that you can easily identify it later.
• Event: The event that you select will be tracked as a conversion. You can select any event that you have created in your property.
• Value: The value of your custom conversion is the amount of revenue or other value that you attribute to the conversion. You can enter a specific value or you can leave it blank.

Once you have created your custom conversion, you can view it in the Conversions section of your GA4 property.

23. How do I link Google Analytics 4 to Google Ads?

To link Google Analytics 4 to Google Ads, you can follow these steps:

• Go to your Google Ads account.
• Click the Tools and Settings icon.
• Select Linked accounts.
• Under From Google, click Google Analytics (GA4).
• Click Link.
• Select the Google Analytics 4 property that you want to link.
• Click Confirm.

Once you have linked your Google Analytics 4 property to Google Ads, you can use Google Ads data in your Google Analytics reports. You can also use Google Analytics data to create custom audiences in Google Ads.

24. How do I link Google Analytics 4 to Firebase?

To link Google Analytics 4 to Firebase, you can follow these steps:

• Open your Firebase project.
• Go to Project settings > Integrations.
• On the Google Analytics card, click Link.
• Select an Analytics Account or create a new one.
• Configure your Analytics settings.

25. How do I enable enhanced measurement in Google Analytics 4?

To enable enhanced measurement in Google Analytics 4, you can follow these steps:

• Access the Admin section of your GA4 property.
• Click Data Streams.
• Click the name of the web data stream that you want to enable enhanced measurement.
• Slide the switch on under Enhanced measurement.
• Click Save.

Once you have enabled enhanced measurement, Google Analytics will automatically collect additional data about your users, such as their device type, operating system, and browser. This data can help you to better understand your users and their behavior.

26. How do I debug Google Analytics 4?

There are a few ways to debug Google Analytics 4. Below are the most common methods:

• Use the DebugView report: The DebugView report is a built-in report in Google Analytics 4 that allows you to see all of the events that are being tracked by your property. This can be helpful for troubleshooting problems with your tracking code.
• Use the Google Analytics Debugger Chrome extension: The Google Analytics Debugger Chrome extension is a free extension that allows you to see all of the Google Analytics tracking requests that are being made by your browser. This can be helpful for troubleshooting problems with your tracking code.
• Use the Google Tag Assistant Chrome extension: The Google Tag Assistant Chrome extension is another free extension that allows you to see all of the Google Analytics tags that are being fired on your website or app. This can be helpful for troubleshooting problems with your tracking code.
• Use the Google Analytics 4 API: The Google Analytics 4 API allows you to programmatically access your Google Analytics data. This can be helpful for debugging problems with your tracking code.

27. How do I export data from Google Analytics 4?

Below are the steps for exporting data from GA4:

• Access the Admin section of your GA4 property.
• Pick the report you want to export.
• Click the Export button in the top right corner of the report.
• Select the format that you want to export the report in (CSV, PDF, or XLSX).
• Click the Export button.

28. How do I delete data from Google Analytics 4?

There are two ways to delete data from Google Analytics 4:

1. Delete a data stream: A data stream is a collection of data that is collected from your website or app. To delete a data stream, you can follow these steps:

• Access the Admin section of your GA4 property.
• Click Data Streams.
• Click the name of the data stream that you want to delete.
• Click the 3 dots on the top right and click “Delete stream.”
• Click Delete to confirm.

2. Delete data using a data deletion request: A data deletion request is a request that you can submit to Google Analytics to delete specific data from your property. To delete data using a data deletion request, you can follow these steps:

• Access the Admin section of your GA4 property.
• Click Data Deletion Requests.
• On the top right, click “Schedule data deletion request.
• You need to select deletion type, start date, and end date.
• Enter parameters if needed.
• If you are deleting user properties, you need to check the box at the bottom and enter text if needed.
• When you’re ready, click “Schedule request” in the top right

A data-deletion request can take between 7 and 63 days to be processed, (depending on the amount of data to be deleted), and data must be more than 12 days old before it can be deleted.

Important: You cannot delete data that is associated with a Google Ads account. If you want to delete data that is associated with a Google Ads account, you will need to contact Google Ads support.

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