January 27, 2025
The Complete Guide to Account-Based Marketing (ABM)
In today’s competitive business landscape, Account-Based Marketing (ABM) is emerging as a game-changer for B2B companies. According to a study by Forrester, businesses that implement ABM experience a 97% higher ROI compared to traditional marketing methods. Additionally, nearly 87% of marketers report that ABM outperforms other marketing initiatives in terms of driving engagement and revenue. […]