November 26, 2014
Bygone are the days of “Facelift Launch” event and bang of Media coverage, latest is “invite only”
Hi everyone, I just stumbled upon this URL: https://www.amazon.in/gp/feature.html?docId=184453927&tag=amznbrandonepfbrb1-21 in the morning today and it somehow triggered me to think about all that follows: What shall we call this tactic of marketing? It seems the marketing brains at E-commerce giants have discovered yet another leak in the psychology of Indian consumer, that tends to […]