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Tag Archives: GA4

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February 22, 2024

Why GA4 and Search Console Data Never Match: Understanding the Discrepancies

Comparing data from Google Analytics 4 (GA4) and Google Search Console (GSC) can often feel like chasing ghosts, with discrepancies between the two platforms leaving website owners scratching their heads. While both platforms offer valuable insights into website traffic and performance, understanding why their metrics don’t always align is essential for effective data interpretation. Let’s […]

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Case Studies, Google Analytics 4
July 12, 2023

Google Analytics 4 Migration Case Study – Common UA to GA4 Migration Challenges + Solutions

In this case study, we explore the intriguing journey of migrating a complex Google Analytics Universal Analytics tracking setup to the new Google Analytics 4 platform for a restaurant/hotel aggregator website. Our team faced significant challenges, devised unique approaches for each, and found effective solutions to ensure a seamless transition and accurate data collection/analysis. So, […]

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Digital Marketing, Google Analytics 4
June 29, 2023

How to Explain Your Clients About GA4 Reporting Migration

Google Analytics 4 (GA4) is the new version of Google’s web analytics platform that replaces Universal Analytics (UA). GA4 introduces a new way of measuring and reporting website and app data, with a focus on user-centric insights, cross-platform analysis, and privacy compliance. If you are a digital marketer or an agency that provides analytics services […]

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Google Analytics 4
April 17, 2023

Does Future of Site Tracking Exist with Google Analytics 4 or its Alternatives?

Google Analytics 4 (GA4), the newest version of Google Analytics, takes analytics to a different level. Marketers can now leverage artificial intelligence (AI) and machine learning (ML) to track customer paths along several custom parameters across multiple channels. As per Google, using GA4, you can measure traffic and engagement across BOTH websites and apps. The […]

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Google Analytics 4
June 9, 2022

Google Analytics 4 FAQs: Top SEO Company Provides Answers to Frequently Asked Questions on GA4 Globally

1. What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top of the same core code as Universal Analytics (UA), so they have many similarities. However, there are […]

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