Geo-fencing at a high level is nothing more than its name – a virtually drawn fence around a geographic area. When marketers or businesses create a geo-fence, the end goal is to target the people that enter this area with advertisements in real time and for 30 days after. The GPS service on every phone […]
If you’ve used the internet in the past 5 years, then programmatic advertising has already affected you and you didn’t even know it. This shouldn’t come as a surprise, though, since marketers spent $22.10 billion in 2016 on this marketing channel alone. Here’s why. What is programmatic advertising? Programmatic advertising is the online ad bidding […]
Welcome to 2016, where social media is essentially a requirement for every brand. Problem is, businesses are packed in like sardines on platforms like Facebook and Twitter, and getting attention from users is harder than ever. This means your strategy has to be smart, unique, and calculated. And you can’t do it alone. You need […]
As PPC platforms were popularized over a decade ago, you’ve likely already picked up a few great ways to run a PPC campaign over these years. However, what most people using Pay-Per-Click advertising platforms don’t know is how to get that certain edge up on their competitors with time-tested techniques. Here, we outline a few […]
No matter what, you won’t be anywhere near the top rankings of YouTube with content that viewers don’t want to watch. So, after you’ve become confident that you have the ability to offer quality videos, you are then cleared to start utilizing the methods YouTube offers to augment your visibility and gain ranking. Where to […]