As far as search engines are concerned, Google has long been the king. Even today, over 90% of searches are done on Google. A lot of this is due to the company’s focus on search and algorithms. But the rise of new technologies, such as ChatGPT, has left many wondering if Google’s dominance will come […]
Google Search’s Public Liaison Danny Sullivan announced the implementation of a broad core update to the search engine algorithm last May 25, 2022. So, what does this update mean? Although Google has constantly been changing their algorithm, small changes don’t usually make a significant difference. However, with the broad core algorithm update, changes are so […]
1. What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool that you can use to measure traffic and user interactions on your website. GA4 is built on top of the same core code as Universal Analytics (UA), so they have many similarities. However, there are […]
Why is Google not indexing my site? Things I tried & You too Could do to Fix Businesses often spend considerable time and effort in creating a perfect business website. Despite their best efforts, the website may fail to appear in Google search results. A key reason behind the same is that website does not […]
Are You Leveraging Effectively these 7 New Features of Google My Business in 2021 for Your Local Business? The global pandemic has been difficult for most of us. Many businesses have also suffered in this catastrophic phase. To lift off the load a little, Google has introduced many cool features to Google My Business (GMB). […]
How to Expand Your Business Reach Using Google Knowledge Graph? Google seeks to deliver results that better match users’ searches by making connections between search terms and a real-life context. Find out what Google Knowledge Graph is and how it can help your business. Google’s ability to accurately determine the searches that users make on […]
We’re heading towards the end of the year and it’s time to start making plans that can drive your online sales and business growth. It’s time you evaluated the upcoming trends for the year to come. You want to be ahead of the trend rather than get surprises that pushes you out of competition. Keep […]
High quality lead generation Did I just mention the most painful area for your business? Even the best of SEO agencies or digital marketing efforts haven’t been able to generate quality leads to enhance your pipeline or your sales. Perhaps the reason is this – you’re not doing SEO right. If you’re using a SEO […]
Bing has already done it. They use sentiment analysis for featured snippets and obviously how can Google be left behind? No one likes negativity even if its online. Don’t worry, I’m not here to give you a self-help guide on spreading positivity, but emphasize that in a digitally driven world, the sentiments (positive or […]
Your ecommerce website looks great, but it just isn’t enough. It’s not enough since it’s not getting you the traffic that can potentially turn into your customers. Pause and ask yourself the following questions. Do you have a strategy that can boost your website traffic? Do you know how customers perceive your ecommerce website? Are […]
Why can’t we talk about online marketing strategies for lawyers in the same breath as other domains? Primarily, since the way online marketing should be done for legal entities is different. It’s a domain that requires vertical knowledge in the legal firm marketing techniques rather than just have come knowledge about Digital Marketing techniques. Sadly, […]
You’ve been investing in PPC ads but it’s no longer yielding any results. The reason? You or your PPC marketer aren’t keeping up with the current trend. The solution? Awareness, time and effort to readjust your optimization strategy can help you get better results. In our last blog on PPC, How to Tell if Your […]
When you invest money, you expect results. Nothing wrong there. But if you’re not things the right way, chances are that you will not yield any results. And if that thing is social media, then god save me. Things related to social media change so quickly that it’s difficult for a novice to adapt quickly […]
With deluge of information available on the Internet, it can be hard to isolate the relevant data from the outdated one. You don’t want to spend hours optimizing a site only to realise that the tactics you used no longer works. Stop these SEO Practices listed below as they won’t do any good to your […]
There are too many SEO insights and predictions for 2018. Why are we talking about it now? Coz all the predictions you’re reading about will help you. Well, we are giving you the trends that will work for you to get you SEO rankings. No faff. No exaggerations. There are so many algorithm changes in […]
SEO has evolved over the years, and today so much has changed that many like to believe that SEO is dead or will be dead in the years to come. It is easier for people to share information today but unfortunately it has also become easy to share misconceptions. According to a recent survey that […]
Your website is your online entity, and you want to rank high on search engines. Everybody does. But you are unable to get those desirable rankings. Are you missing something really critical? Your digital marketer might be focusing on all the digital marketing tactics other than this one. Are you updating your website content regularly? […]
You probably have a well-planned content marketing plan but you’re still not able to generate leads. Persuasion or a tempting offer, what is it that can make your content marketing efforts pay off? We take a dive into some practical content marketing leads that can help you grow your leads multifold. Everywhere you read, there […]
Every month or quarter you have that dreaded ‘Status Meeting’, where the boss asks you,” Where are my leads?” and you fumble out some stats. You have been investing heavily in inbound marketing and it is not yielding the results that you are anticipating. Let’s face it. Consumers have becomes smarter and more aware. […]
Pop quiz: What do 90% of your clients do before buying any professionally provided service? Answer: They read your company’s online reviews. Just yesterday, I saw a coworker of mine ditch a roofing company because of all the negative reviews. Those reviews essentially caused one roofing company to take business from another, […]