Picture this: It’s a rainy Tuesday night, and somewhere in your city, a stressed-out parent is Googling “best child custody lawyer near me” while sipping lukewarm coffee. Or maybe it’s a soon-to-be divorcee scrolling Instagram, desperate for answers about splitting assets. These are your people, your future clients, and they’re out there right now, searching for you. But if your family law firm’s online presence is gathering dust, they’re going to click on your competitor’s shiny website instead.
I get it, most family law firms lean on word-of-mouth or that one loyal referral source. It’s cozy, it’s familiar, but it’s also leaving a goldmine of clients on the table. The good news? You don’t need a Hollywood budget or a marketing degree to change that. With this 90-day plan, crafted by a family law marketing agency, you’ll turn your firm into a client-attracting machine using organic search and social media. Think higher Google rankings, a buzzing website, and a steady stream of divorce, custody, and adoption cases knocking on your door.
Here’s what you’re in for:
Ready to roll up your sleeves and make it happen? Let’s dive into this 90-day adventure together!
Because even the flashiest marketing won’t stick without a solid base.
Before we start reeling in clients, we’ve got to spruce up your online home. Think of it like staging a house for sale, make it inviting, easy to navigate, and impossible to overlook.
Your ideal clients aren’t just names on a docket, they’re real people with messy lives. They’re pacing their kitchens, wondering, “How do I pick a divorce lawyer I can trust?” or “Will I lose my kids in this custody mess?” They’re emotional, overwhelmed, and hunting for someone to light the way.
Your Mission:
Why It Works: Why It Works: Answering their burning questions doesn’t just boost your SEO for family lawyers, it builds trust with potential clients.
If your website’s slow, clunky, or screams “designed in 2005”, those desperate searchers will bounce faster than you can say “free consultation”. Let’s fix that.
Your Website Glow-Up Checklist:
Real Talk: A fast, clear website doesn’t just impress Google, it turns late-night scrollers into morning appointments.
Your Google Business Profile (GBP) is like your firm’s neon sign on the internet highway. Make it glow and optimize it for SEO for family lawyers with these steps:
Action Steps:
The Payoff: When someone searches “best family lawyer in [City]”, your firm pops up with a big, friendly “Call Us” button. Cha-ching.
Your foundation’s set, now let’s get the party started.
You’ve got the basics locked down. Now it’s time to flood your site with traffic and make strangers on social media say, “Hey, I need these folks!”
Blogging isn’t just busywork, it’s how you snag those juicy Google spots for questions like “What happens to my house in a divorce?” Plus, it screams expertise.
Blog Ideas to Kick Off:
Why It’s a Win: Every post is a breadcrumb leading clients straight to your door, plus, they’ll think, “These people know their stuff”.
Your clients are doom-scrolling Facebook, double-tapping Instagram reels, and lurking on LinkedIn. Meet them there with posts that stop the scroll.
Ideas to Steal:
The Magic: Social media isn’t just noise, it’s where trust brews and your name sticks.
Videos are like catnip for humans, we can’t look away. Use that to your advantage.
Video Vibes:
Why It Rocks: Videos make you real, relatable, and the lawyer they’ll remember when the papers hit the table.
Traffic’s rolling in—now let’s turn those clicks into clients.
You’ve got eyes on you. Time to crank up the heat and lock in those leads.
Give people something they can’t resist, free value that screams, “We’re your firm!”
Tempting Goodies:
The Win: They get help, you get their email, and a foot in the door.
Your next big case might come from the therapist down the street or the realtor across town.
Playbook:
Why It’s Clutch: Warm intros beat cold calls any day.
Not every idea’s a home run, focus on the winners and make them even better.
Steps:
The Reward: A lean, mean, client-generating machine.
Ninety days from now, you could be staring at:
This isn’t a sprint, it’s the start of a marathon. Stick with it, and your firm won’t just survive; it’ll thrive.
Get in touch with our team of experts to discuss SEO, SEM and Paid Marketing solutions. Get a free SEO/PPC/Content Audit!
You’re not alone in wondering how to make this work. Here are answers to the questions popping up all over Google’s “People Also Ask”, straight from the trenches, no fluff.
Hands down, it’s a mix of showing up where your clients are (Google and social media) and proving you’re the real deal. Optimize your website to rank for searches like “divorce lawyer near me,” share bite-sized value on social platforms (think quick tips or myth-busting reels), and lean into local partnerships. It’s less about flashy ads and more about being the helpful voice they trust when life gets messy.
Clients don’t just want a lawyer, they want a lifeline. They crave empathy (someone who gets their late-night worries), clear communication (no jargon, just answers), and results (proof you’ll fight for them). Show them you care with fast responses, relatable content, and a few glowing reviews from people like them. That’s the secret sauce.
Short answer: Yes, if you want to grow beyond referrals. A marketer (or even a DIY marketing plan like this one) keeps your firm visible in a crowded online world. Lawyers are busy lawyering, someone’s got to make sure the phone keeps ringing. If you’re a solo shop, you can wear the marketer hat; just don’t let it gather dust.
It’s all about planting seeds and reeling them in. Blog posts answering questions like “How do I win custody?” pull in organic traffic. Social posts and videos build trust and keep you top-of-mind. Lead magnets like a free divorce checklist, turn curious clicks into contact forms. Pair that with a slick website and a strong Google Business Profile, and you’ve got a lead machine.
Absolutely, and you don’t need to be a tech wizard. Start small: post a quick Instagram story about a common divorce myth, write a blog answering a client question, or tweak your website with a “Call Now” button. If you’ve got time to chat with a client, you’ve got time to sprinkle some digital magic. (And if you don’t, a pro can step in.)
It depends on your goals, but a good rule of thumb is 5-10% of your revenue if you’re in growth mode. Solo firms might spend a few hundred bucks a month on a website tune-up or boosted social posts. Bigger firms could drop thousands on SEO or ads. Start with what you’ve got, time and elbow grease can stretch a tiny budget far.
You bet. Your clients are already there, Facebook for the stressed-out parents, LinkedIn for the professionals, Instagram for the reel-scrollers. It’s not about going viral; it’s about showing up consistently with stuff they care about. A quick “Did you know?” video or a heartfelt client story can turn a follower into a caller.
DIY works if you’ve got the time and grit, think of this 90-day plan as your playbook. But if you’re swamped with cases (or just hate tech), an agency can take the wheel. Start small on your own, track what works, then decide if outsourcing’s worth it. Either way, don’t let marketing sit on the back burner.
The biggest mistake is relying solely on referrals. While word-of-mouth is great, it’s not scalable. Other common errors include neglecting their website (slow loading times, outdated design), ignoring local SEO (especially Google Business Profile), and failing to create helpful content that answers potential clients’ questions. Not tracking marketing results is another huge pitfall, you can’t improve what you don’t measure.
Small firms can win by hyper-focusing on a niche (e.g., fathers’ rights, military divorce), building a strong local presence (Become the go-to expert in your community), and providing exceptional client service (leading to more positive reviews). Also, small firms can be more agile and adapt quicker to new marketing trends. Don’t try to outspend the big guys; outsmart them.
Branding is crucial. In a sensitive field like family law, clients need to trust you. A strong brand conveys professionalism, empathy, and competence. It’s not just your logo; it’s your firm’s voice, values, and the overall experience you provide. Consistent branding across your website, social media, and client interactions builds recognition and helps you stand out from the competition.
These answers are designed to be:
Feeling pumped but not sure where to start? This plan’s your roadmap, 90 days to a thriving firm. Want a hand bringing it to life? Let’s chat, I’d love to help you make waves.
In the competitive landscape of direct-to-consumer (DTC) marketing for medical devices, businesses face the challenge of allocating budgets effectively to maximize return on investment (ROI)....
Direct-to-consumer (DTC) marketing for medical devices offers a unique opportunity to connect directly with patients, but it is governed by stringent U.S. Food and Drug...
The restaurant industry has undergone a seismic shift in recent years, driven by changing consumer preferences, technological advancements, and the explosive growth of delivery-only models...
In recent years, voice search has transformed how consumers interact with brands, particularly in the healthcare industry. As virtual assistants such as Siri, Google Assistant,...
The orthodontic market is more competitive than ever. With new practices opening up and digital-savvy patients doing their homework before booking a consultation, standing out...
The medical device industry is highly competitive, with companies constantly vying for attention from healthcare providers, hospitals, and patients. To stand out, you need a...
