After operating in Pittsburgh for the last 8 years
and not experiencing growth, they tasked us to
find out why their conversions were so low and
turn it around.
Solution
With the use of web analytics, we were able to find
the traffic leaks and discover why visitors left. To
turn things around, we re-designed the website and
improved the site navigation structure to be easier
to use.
Results:
Solution Breakdown:
Improved site navigation enriched the user experience
The visual/content redesign reflected the brand better
A/B testing and analytics usage to find the problem
