98% of website traffic leaves without taking action
The average click through rate for a retargeting ad is 10x higher than average ads
Website visitors who see your display ads are 70% more likely to convert on your website
Contextual targeting finds prospects who are consuming content related to what you offer, all
over the
internet. Conquer your competitors by using their brand name as a keyword in
your campaign and show your ads on sites using that competitor’s brand name.
We provide the most extensive and transparent reporting available.
There are two major components involved in the working of Programmatic ads, One is the Publisher( website owners with digital space), and the second is the Advertiser (who wants to buy ad space).
The process starts When the user enters a website, The website owner or the Publisher puts the ad space up for auction, Advertisers offer bids for the ad space, the highest bidder wins the auction, and the ad is served by the advertiser who won the auction on the Publisher's website, and hopefully, users clicks on the ad and converts.
Programmatic Advertising uses various predefined algorithms that perform the sale and placement of ads in a fraction of a second.
Real-Time Bidding or RTB is one type of programmatic advertising which involves static auctions for online ad space and the purchase of thousands of impressions.
Programmatic Direct: With programmatic direct, advertisers have guaranteed ad space on specific publisher sites or specific websites.
Programmatic advertising provides a wide range of benefits that were unimaginable just five years ago.
Some of the key advantages of programmatic advertising are reaching to specific and relevant target audience, real-time ad access, Lookalike & interest-based targeting, Real-time reporting & data insight.
Programmatic advertising works on the Cost Per Impression Model, the cost is calculated per 1000 ad impressions that appear on a website. Programmatic Advertising costs somewhere between $0.50 and $2.
Note: The cost of programmatic advertising depends on multiple factors and parameters.
Programmatic advertising is increasing year after year, and the remarkable growth extends beyond display ads to native advertising, mobile advertising and video advertising.
According to research, By 2023, programmatic video advertising spend in the US is forecast to reach around 75 billion dollars.
