Unfortunately, a local listing is no guarantee of good results page ranking on search engines. Good Local SEO at its core will have included NAP from the start every single place your business information is listed.
Consider NAP as your digital thumbprint, a unique identifier for your business as regarded by Google and other search engines. Inconsistent NAP leads to confusion and is negatively attributed by search engines. It is more important to have your business mentioned exactly the same than solely having it listed multiple places.
Inconsistent NAP often means search engines fail to register and give credit to your website for having a business listing on a particular business listing site.
This simply robs all the effort and time that you have invested in creating a business listing.
Change in physical location of office
Change in business name / trade name
Use of tracking numbers/virtual numbers in the past that are now dropped
Branding updates
An automated data aggregator(s) incorrectly fetched information
Merger or Acquisition causing alteration in NAP of business
Change in local phone number
Human error when creating the listings
The local SEO experts at our Dallas SEO agency employ a three-stage process to effectively audit and fix your NAP across popular citation sites. First, an advanced Local Citation Audit is performed to generate your current NAP profile across popular citation sites. Our Search Masters then identify and tag any duplicate, incorrect, incomplete or mismatched listings.
Finally a thorough clean up procedure is performed that ensures your business listing looks alike everywhere, thus achieving a consistent NAP profile across the business listing webiverse.
Shortly after the NAP Fixing exercise is completed, the change is registered by search engines, and from there you may start to see the impact of NAP on your local search performance.