Digital Success Agency’s well-seasoned Dallas SEO experts can run a website usability audit for you, which can inspect various parameters that are considered important by search engines and level of attraction for visitors. We provide our findings and recommendations to improve the website or a webpage for end users and search engines.
Let’s look at some of the parameters, which will be considered while doing the usability audit for your website:
Visitor usability of Homepage- We will test your homepage by sharing with various test groups. We will record their feedback that summarizes what they like and dislike about the page.
Visitor usability of given pages; if any- If you share any particular page(s) with us for in-depth usability analysis, we will run a similar test as described above, by assigning it to various test groups and collecting the results.
The visitor usability for a particular page can be tested best through A/B method or multi-variant method. In A/B Testing method, one page is pitted against a variant of the same page under the same campaign and the same audience. Behaviors are studied for both pages and we derive a winner out of the two. However, in multi variant testing, within one page, we dynamically move various predefined parameters and learn which combination of parameters works best. Digital Success Agency can run either of these tests for you depending upon your needs.
Page Speed
It’s imperative for a website or page to download fast for an impatient and spoilt-for-choice visitor. Also Google has this as a factor in its ranking algorithm.
Mobile friendly
We will test your website for various screen sizes and provide the compatibility report. With a large population switching to hand held devices, it’s vital to have a mobile friendly website or page. People hate to see the desktop version of your website on their smaller screens.
Broken links
Broken links not only provide a bad signal for your rankings, but also impede potential visitors from accessing your content.
Canonical issue
Technically, if your URL is resolving separately to different versions of the URLs, (HTTP, non HTTP, www, Non WWW), this is considered bad by search engines.
Search engine friendly
In the audit, we check if your website has been built with the guidelines of Google and other search engines in mind. We will provide you a detailed audit on various technical parameters.
Indexed pages
We can inspect your website for any possible indexing issues which may be hampering the performance of your website in search engines.
Analytics
If analytics access is shared with us, then we can also provide insights on visitor behavior such as bounce rate, average time on site, top performing pages, top cities, conversion data etc.
Webmasters
Google webmaster tool is a window which lets us peep into an interesting and intriguing territory of Google’s crawler. We keep a tab on crawling activity by Google and any notifications. This tool gives immense data for an analyst to digest and dissect.
Duplicate content
We can run your website content through copy detecting/plagiarism tool to find out if website has copied content from any web resources or if anyone else has plagiarized your content.
Backlinks review
With the help of paid and professional tools, our link building experts a comprehensive report on your backlinks and provide you further recommendations to improve your backlinks.
Content optimization
We can review the content of your website from keyword density, freshness, thickness and other parameters and then make recommendations accordingly.
Competitor’s analysis
It’s always interesting and insightful to know how we stand against our competitors, so we identify 4-5 competitors to start with. Competitors can be the ones who are doing better on search engines than you or the ones who you think have a better website than you. Hence, we can provide you with interesting comparative data tables for you to contemplate for your website.
